📞 (617) 798- 0262 | 📧 jill@jclaritedge.com
Designing scalable, structured content systems that turn complex technical ideas into clear, high-impact narratives.🧠 AboutI’m a B2B SaaS content leader with 10+ years of experience building content systems that scale.My work sits at the intersection of:- Editorial storytelling (blogs, reports, customer stories, video scripts)
- Content architecture (modular content, reuse, structured workflows)
- AI-enabled production (faster pipelines, smarter distribution, better discoverability)I specialize in translating complex domains—AI, data, education, healthcare—into content that is:- Clear and compelling
- Structured for reuse and discoverability
- Designed to perform across search, AI, and multi-channel environments⚙️ Content Systems & AI ApproachI don’t just create content—I design how content works.Content Systems- Modular content design (1 → many assets across channels)
- Repeatable content frameworks (reports, case studies, webinars)
- Editorial workflows that increase speed and consistencyStructured Content & Discoverability- SEO-driven + intent-based content planning
- Foundational understanding of Generative Engine Optimization (GEO) (Fundamentals of Generative Engine Optimization (GEO), Muck Rack, 2026)
- Content structured for AI search, Google AI Overviews, and generative enginesAI-Assisted Workflows- ChatGPT, Claude, Perplexity, Canva for drafting, repurposing, and QA
- 30–50% faster production cycles
- Scalable content pipelines without sacrificing quality📊 Selected Impact- $9.3M+ pipeline influenced through content systems and campaigns
- $2.5M pipeline from a single structured content asset (benchmark report)
- 87% revenue growth driven by integrated content programs
- 30–50% reduction in production time using AI-assisted workflows
- Built systems producing 10+ reusable assets per quarter📁 Selected Work (Systems + Storytelling)🔹 Aspire.io | Content System: Industry Benchmark → Multi-Channel EngineWhat I built:A repeatable content system anchored by an original data reportSystem Design:- Core asset: Industry benchmark report
- Derivatives: blog series, PR placements, webinar, email nurture, sales enablement
- Structured for reuse across personas and funnel stagesImpact:- $2.5M+ pipeline generated
- 12+ media placements
- 18% over goal on downloadsView Work:- State of Influencer Marketing Report
- Forbes Executive Byline🔹 Constant Contact (Retention Science) | AI Education Content SystemWhat I built:A content pipeline to translate AI into accessible SMB educationSystem Design:- SEO-driven blog architecture
- Webinar series + whitepapers
- PR + lifecycle integrationImpact:- 18%+ MQL growth month-over-month
- Increased adoption of AI-driven product featuresView Writing Samples:- Mastering Data-Driven Marketing
- Retention Marketing & Predictive Analytics🔹 QSR International ( now Lumivero) | Content Architecture + GTM SystemWhat I built:A global content strategy + structured messaging systemSystem Design:- Audience-specific content pillars
- Quarterly themes + campaign structure
- Integrated webinar + PR pipelineImpact:- Exceeded content OKRs by 15–18%
- Improved alignment across marketing and salesView Work:- NVivo Product Launch (Press Release)
- Sonia Case Study🔹 itslearning | Event → Content Engine (Webinars + Thought Leadership)What I built:A national event + webinar content system driving awareness and pipelineSystem Design:- Live events → webinar content → on-demand assets
- Co-marketing with media partners
- Structured speaker + topic frameworkImpact:- 27% increase in U.S. brand awareness
- Supported enterprise deal accelerationView Webinars:- Develop Learner Agency Using UDL
- Change Management at Houston ISD🧩 How I WorkI combine:- A journalist’s eye (clarity, narrative, voice)
- An operator’s mindset (systems, scalability, efficiency)Every project starts with:1. What is the objective?
2. Who is the audience?
3. What’s the story?
4. How should it be structured?
5. How can it scale across channels and time?Tools & PlatformsAI: ChatGPT, Claude, PerplexityContent Systems: Notion, Airtable, WordPressMarketing: HubSpot, Marketo, SalesforceDistribution: SEO, email, paid, webinars, events, PR🔗 Let’s Connect🗓️ Book A 20-Minute Call | 📞 617-798-0262 | ✉️ jill@claritedge.com